The Zimbabwe Council of Churches (ZCC) used the Zimbabwe Agricultural Show in Harare not only as a platform for economic empowerment, but also as an opportunity to advance evangelism, Christian witness and soul winning among people attending the annual exhibition.
Through its participation, the ZCC sought to bring the message of hope, faith and transformation into a public space where thousands of people from different backgrounds converge. The initiative highlighted the church's role in reaching communities beyond traditional places of worship and making Christ known through both word and action.
The ZCC also provided space for Zimbabwean returnees participating in its Home Office Returns and Reintegration Programme to showcase their businesses, interact with customers and explore new markets. The programme, supported by the UK Government, assists eligible Zimbabwean nationals returning from the United Kingdom to rebuild their lives and livelihoods.
Returnees involved in the programme have established businesses in areas including agriculture, dairy farming, metal fabrication, manufacturing and food production. Their participation at the Agricultural Show demonstrated how restored livelihoods can become a testimony of resilience, dignity and renewed hope.
For the church, however, economic empowerment goes hand in hand with spiritual transformation. By engaging people in a public environment such as the Agricultural Show, the ZCC creates opportunities to share the Gospel, encourage people in their faith and reach individuals who may not ordinarily walk into a church building.
The initiative therefore presents evangelism as more than preaching from a pulpit. It demonstrates the importance of meeting people where they are, building relationships and using community programmes as avenues for soul winning and Christian ministry.
Through its continued engagement with communities, the ZCC is seeking to demonstrate the practical expression of Christian faith while pointing people towards hope in Christ and encouraging transformed lives.
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